Pinterest Advertising
We boost sales using Pinterest’s powerful, taste-driven advertising tools.
The Strength of Pinterest
Though it may not be the first choice for social advertising, Pinterest has over 400 million monthly users. Its visual nature makes it ideal for various sectors, including home goods and apparel.
Effective Advertising Options
Pinterest offers a range of ad formats, from display ads to videos and shopping carousels, providing an efficient advertising opportunity with less competition than other platforms.
Targeting the Right Audience
Pinterest users often use the platform as an idea board, making it effective for brands to reach potential customers. This targeted approach can lead to improved returns on ad spend (ROAS) and more affordable conversions.
Achieve Success Through Authentic Media
Pinterest ads are highly effective for visually-driven industries like fashion, food, home décor, and beauty. Brands targeting women can particularly benefit, as they represent a large portion of Pinterest’s users. By crafting visually appealing content that aligns with users’ aspirations, businesses can enhance visibility, drive traffic, and achieve goals like lead generation and community engagement.
Maximizing Pinterest's Strengths
Pinterest targets a highly engaged audience actively looking for products, highlighting the significance of visuals and achieving impressive conversion rates. It acts as a lifestyle catalog, allowing users to find inspiration and products across various industries.
Pinterest Tips:
Create high-quality product pins with clear descriptions and compelling calls to action to boost engagement.
Use rich pins to offer dynamic product information, keeping users updated with the latest details.
Run targeted ad campaigns aimed at users actively searching for similar products to enhance reach and conversion potential.
Pinterest Ad Formats
Pinterest provides a diverse range of ad formats, each designed for specific business goals.
- Carousel
- Collections
- Idea
- Image
- Premier Spotlight
- Quiz
- Showcase
- Video
Our Pinterest Advertising Strategy
ADM excels at quickly mastering the latest digital marketing tools and trends, including evolving social platforms like Pinterest.
Campaign
Strategy
We design Pinterest ad campaigns to capitalize on emerging demand by leveraging “early-mover” behaviors.
Precise
Targeting
We create comprehensive keyword and interest-targeting strategies based on the search habits of your target audience and insights specific to Pinterest.
Campaign Structure Organization
An organized and intentional account structure is essential to our approach across all platforms. We develop campaigns and ad groups that isolate investments
Engaging Creative Development
Drawing from our platform experience and the performance data from your ads, we provide ongoing guidance to create highly relevant, visually appealing ads that tell a compelling story and drive results.
Maximizing Conversion Potential
We continuously optimize your advertising efforts and incorporate Pinterest features that facilitate user conversions, such as “Buyable Pins” that enable direct purchases from the platform.
Additional Services by Advertisement Edge
Search Engine Marketing
ADM is a leading SEM agency with a successful history of assisting growing companies in scaling their business through paid search strategies.
Programmatic Advertising
Our programmatic team skillfully places banners, native content, streaming videos, podcast ads, and more to integrate your message.
Measurement
Effective performance marketing relies on precise data. Discover how ADM provides you with valuable insights to inform your marketing decisions.
Let's collaborate
Contact our team today to discover how we can elevate your marketing efforts.