Connected TV Ads:
The Future of Video Advertising
Connected TV merges the impact of TV storytelling with the accuracy of digital marketing. Here’s how Advertisement Edge ensures you reach the ideal screens.
The Shift to Streaming
As traditional TV declines with more households cutting cable, streaming services—both paid and ad-supported—are filling the gap. These platforms offer a variety of content, giving businesses a chance to deliver engaging video ads to targeted audiences regardless of what they’re watching.
The Benefits of Connected TV
Programmatic Targeting Capabilities
Connected TV enables brands to reach their desired audiences through demographic data, audience interests, and past behavior. Our leverages its expertise in audience development to create targeted ad campaigns that enhance awareness and generate new business.
Vast and Flexible Inventory
Access a wide range of ad placements across popular streaming platforms like Hulu, Peacock, HBO, Disney+, and Prime. Run ads across multiple services within a single campaign for added flexibility.
Measurable Results and Conversions
Connected TV ads provide excellent measurement for video advertising, tracking impressions, site visits, and conversions. With our measurement expertise, we can show how your Connected TV campaigns influence results across other digital channels.
Our Connected TV Advertising Strategy
We integrated approach to Connected TV campaigns aims to drive results, boost visibility, and expand your brand’s reach.
Comprehensive Strategies
We help clients build strong digital marketing programs by aligning Connected TV campaigns with SEM, paid social, and other programmatic channels, addressing the entire sales funnel from prospecting to repeat purchases.
Targeted Precision
We determine the best mix of first-party, in-market, and demographic segments to ensure your ads reach the right viewers while they enjoy premium content, utilizing contextually relevant placements when possible.
Clear Results and Analysis
Companies partner with us to generate new revenue and support growth, facilitated by transparent communication and reporting that keeps everyone focused on shared goals.
Diverse Industry
Knowledge
We excels in navigating the complexities of various industries, quickly adapting strategies to meet our clients’ unique challenges.
Commitment to Optimization
We continuously enhance your Connected TV strategies and ad creative through a rigorous testing process, ensuring your campaigns stay dynamic and effective.
Harnessing Connected TV for Brand Growth
- Premium Placements: Gain access to high-quality ad spots on leading streaming platforms.
- Flexible Ad Runtimes: Unlike traditional TV, Connected TV provides various runtimes for storytelling, ranging from 15 seconds to 2 minutes.
- Contextual Relevance: Display ads based on content that aligns with your products and services.
- High Engagement: Use non-skippable ads to boost viewer engagement and enhance brand recall.
- Full Visibility: Track and measure conversions and engagement from Connected TV, ensuring you know how well your message resonates with the audience.
Streaming Services We Advertise On
- Hulu
- Disney+
- ESPN+
- Paramount+
- HBO/Max
- Showtime
- Peacock
- Apple TV+
- YouTube TV
- Tubi
- and more.
Additional Services
Paid Social
Connect with your audience at the ideal time. Our social media experts use vibrant creatives and precise targeting to build campaigns that drive engagement and conversions.
Search Engine Marketing
Our programmatic team skillfully places banners, native ads, streaming video, and podcast ads that seamlessly integrating your message.
Measurement
Data is the foundation of effective performance marketing. Discover how we provides robust insights to empower your marketing decisions.
Let's collaborate
Contact our team today to discover how we can elevate your marketing efforts.